The digital revolution, the relevance of social networks, the fundamental changes in society that are leading to a lasting shift when it comes to the question of how we’ll live in the future – all these influences have an effect on the intriguing works of the young designers and startups. They are showcased in the Pure Talents Contest, one of the most highly recognised international competitions for young designers in the interiors world. Hosted by one of the biggest interiors shows on the planet – imm cologne – it provides a stage where up-and-coming talents can present their products to a broad audience and make contact with the industry for the first time.
A green light for young and experimental design: once again, students and recent graduates of design schools from all over the world are invited to submit their designs for contemporary, sustainable objects for the home.
Last year, 862 entries from 59 countries were received for the imm cologne 2021, representing a total of 240 design schools. Rather than always going with the trend, the works shown by the young creatives are often more expressive in their use of colour, more unusual in their design and more likely to come with a clever twist. (See the winner of the last contest here)
A first-rate jury gives young designers the chance for a successful launch
The members of this year’s first-rate jury are designer Eva Marguerre (Designstudio Besau-Marguerre) from Hamburg, designer Sebastian Herkner from Offenbach, Norbert Ruf, creative director and managing director of Thonet GmbH, and Jennifer Reaves, CEO of DesignFest GmbH. In addition to assessing the design qualities, they will also be looking for a unique vision that could be meaningful to many users all over the world.
The Pure Talents Contest enters the digital space
Every year, the imm cologne’s Pure Talents Contest showcases the global creative sector’s achievements in the field of product and interior design with interactive products, sustainability concepts and innovative furniture.
The focus of the new concept is on increasing digital reach, with the two digital components serving as the logical complement to the physical presentation at imm cologne. While the Magazine by imm cologne provides inspiration for living spaces 365 days a year, ambista serves as a year-round platform for business and networking. For the 20 designers nominated by the jury, making the Pure Talents Contest an integral part of both these formats will deliver considerable added value as compared to previous years
The Pure Talents Contest entry process
由Koelnmesse举办和组织的纯粹人才大赛专门针对仍在大学的设计师，或者刚刚完成培训。2022年竞赛参赛作品的截止日期是2021年9月15日，之后将向陪审团提交评估和选择20种最佳产品。
Participation in the competition and, if applicable, the Pure Talents Contest exhibition, is free of charge for the designers. For full details of the contest, the conditions of participation and information about former participants and their entries, go to:
