The problem with the loops
库存家具如何变成圆形？
Thinking sustainably about new products from the outset and setting up production in such a way that circular value cycles are created is becoming increasingly common. But what about existing products? Andre Hempel examines the issue and presents first approaches to solutions.
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授权和授权员工
Business tips: Managing furniture stores profitably
Whether it's a small family business or a franchise of a big player - every committed operator of a furniture store wants more turnover. Many delegate the pressure for better figures directly to their employees: sell more, advise longer, refute objections. But there are more profitable levers beyond...
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建立信心的措施
信任赢得客户
Trust in products and services is based on our own experiences, reviews by other users and comparisons via independent institutions and portals. The possibilities for forming an opinion are manifold and yet sometimes there is still a lack of decision-making aids, especially when it comes to new topi...
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Furniture e-commerce for dummies
The three and a half most important tips for the first steps
Philip Kehela, co-founder of mokebo, has set himself the goal of improving the market segment "furniture" with fresh approaches from e-commerce together with his friend and co-founder Moritz Messinger. He believes that furniture no longer has to be bought over the counter. Philip Kehela reveals how...
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不断变化的行业
为什么电子商务是长期成功的途径
The past few years have not been easy for the retail trade. In many sectors, a change has taken place that has not always been positive: books, toys, (especially small) electronics, increasingly also fashion and many other product groups are going over the exclusively digital counter more and more o...
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重新调整客户导向？
为什么家具零售和电子商务去了together much better than you think
If you buy a sofa, you have to try it out. The size of wall shelves can only be estimated by standing next to them. And the quality of home textiles can only be judged if you can pick them up and touch them. Anyone who works in the furniture and interior design market knows these beliefs only too we...
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虚拟产品体验
Experience Reality – When Furniture Comes Alive
gefühle束手无策的unser leben，beeinflussen unsere entscheidungen。Sie Aufzunehmen und inproduktpräsentationenumzusetzen，istfürAnbieterElementar notwendig。Aber unseregefühlsweltentertenverändernsich und damit auch unsere erwartungen and das produkterlebnis。Wir Begeben uns of eine virtuelle reis ...
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Successful business relations
客户 - 我们可以从好莱坞学到什么
You have to know your customers in order to build successful relationships. This applies to all sectors and business models. Circular business models offer the greatest potential for this. But what are the right customers, how can they be developed and what do we do with all the customer information...
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Product requirements in the rental business
循环经济：线性产品如何转弯
What do football and circular business models in the furniture industry have in common? It's all about a round thing. And so that "the round can go into the square" and "the linear into the round" - a strategy is needed. In this article, we look at the requirements for products so that the plan can...
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3个专家-3个观点
行业对扩展分类的看法（2）
Extended ranges from kitchen manufacturers fit into our image of modern living. But are customers really already furnishing their homes holistically? What scores points in planning and sales? Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann report on their experiences with demand, trends and u...
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一眼选择
The USP in circular business models
What influence do societal and economic changes have on the fixed USP of companies? What are the unique selling points of circular business models? Sustainability via multiple use, or the uniqueness of the products? What role do digital experience and service diversity play in this? A roadshow on po...
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