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2022年10月4日
Opinion
Use Cases
家具行业 - 最佳实践循环
How can the furniture industry bring already used resources – products and materials – into cycles via multiple use or reuse? Are circular business models not only ecologically necessary but also economically successful?
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Sep 26 2022
Opinion
可持续发展
Furniture industry - rethinking cooperations
德国家具行业是一个强大的传统经济领域。像许多行业一样,它处于动荡状态,在转变业务流程方面面临着重大挑战。最重要的是,这是一个资源问题。人类的股票产品有很大的潜力...
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Sep 14 2022
Opinion
The problem with the loops
库存家具如何变成圆形?
Thinking sustainably about new products from the outset and setting up production in such a way that circular value cycles are created is becoming increasingly common. But what about existing products? Andre Hempel examines the issue and presents first approaches to solutions.
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2022年7月18日
Opinion
循环经济
The measurability of circular products
是循环性,因此是可衡量的家具的可持续生产吗?这是所有公司在将业务模型从线性转变为通函时必须解决的问题之一。安德烈·亨佩尔(Andre Hempel)提供了概述。
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2022年4月27日
Opinion
Specific implementation goals
Sustainable products - the signs are green
可持续性 - 这个词今天几乎在通货膨胀上使用。为了确保单词之后是契据,需要固定的方法和定义的时间范围。欧洲和德国后卫为我们社会的可持续转变而言已经存在。现在,这个话题明显地增加了...
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2022年2月18日
Opinion
生态足迹
Movements around the topic of sustainability
我们每天都了解很多有关可持续性主题的信息。但是您是否知道这是300年前在德国首次为德国森林描述的术语?探索为什么这在实际时期会影响我们的情况,以更慢,设计缓慢以及Veener在哪个部分中效果。
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2022年2月07
Opinion
授权和授权员工
Business tips: Managing furniture stores profitably
Whether it's a small family business or a franchise of a big player - every committed operator of a furniture store wants more turnover. Many delegate the pressure for better figures directly to their employees: sell more, advise longer, refute objections. But there are more profitable levers beyond...
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20022年2月1日
Opinion
建立信心的措施
信任赢得客户
Trust in products and services is based on our own experiences, reviews by other users and comparisons via independent institutions and portals. The possibilities for forming an opinion are manifold and yet sometimes there is still a lack of decision-making aids, especially when it comes to new topi...
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2022年1月18日
Opinion
Furniture e-commerce for dummies
The three and a half most important tips for the first steps
Philip Kehela, co-founder of mokebo, has set himself the goal of improving the market segment "furniture" with fresh approaches from e-commerce together with his friend and co-founder Moritz Messinger. He believes that furniture no longer has to be bought over the counter. Philip Kehela reveals how...
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2021年12月13日
Opinion
3个专家,3个观点
A very personal look at the industry: That was 2021
动荡,具有挑战性且相对成功:2021正在接近。Carmen Tappeser,Leif Kania和Hans Hermann Hagelmann如何体验现在已经结束的那一年?我们问他们,并为您收集他们的个人印象。这是2021年的行业前景!
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Nov 22 2021
Opinion
不断变化的行业
为什么电子商务是长期成功的途径
The past few years have not been easy for the retail trade. In many sectors, a change has taken place that has not always been positive: books, toys, (especially small) electronics, increasingly also fashion and many other product groups are going over the exclusively digital counter more and more o...
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Nov 08 2021
Opinion
行动中的可持续性
模块化水平
模块化和家具似乎一直属于在一起。到目前为止,这主要是指制造过程。许多部分用于创建持久的产品,这些产品为公司成功并受到客户的赞赏。但是真的是这样吗?模块化可以做...
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2021年11月3日
Opinion
重新调整客户导向?
为什么家具零售和电子商务去了together much better than you think
If you buy a sofa, you have to try it out. The size of wall shelves can only be estimated by standing next to them. And the quality of home textiles can only be judged if you can pick them up and touch them. Anyone who works in the furniture and interior design market knows these beliefs only too we...
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Aug 17 2021
Opinion
虚拟产品体验
Experience Reality – When Furniture Comes Alive
gefühle束手无策的unser leben,beeinflussen unsere entscheidungen。Sie Aufzunehmen und inproduktpräsentationenumzusetzen,istfürAnbieterElementar notwendig。Aber unseregefühlsweltentertenverändernsich und damit auch unsere erwartungen and das produkterlebnis。Wir Begeben uns of eine virtuelle reis ...
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7月13日2021年
Opinion
Successful business relations
客户 - 我们可以从好莱坞学到什么
You have to know your customers in order to build successful relationships. This applies to all sectors and business models. Circular business models offer the greatest potential for this. But what are the right customers, how can they be developed and what do we do with all the customer information...
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Jun 16 2021
Opinion
Product requirements in the rental business
循环经济:线性产品如何转弯
What do football and circular business models in the furniture industry have in common? It's all about a round thing. And so that "the round can go into the square" and "the linear into the round" - a strategy is needed. In this article, we look at the requirements for products so that the plan can...
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2021年5月18日
Opinion
3个专家-3个观点
行业对扩展分类的看法(2)
Extended ranges from kitchen manufacturers fit into our image of modern living. But are customers really already furnishing their homes holistically? What scores points in planning and sales? Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann report on their experiences with demand, trends and u...
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May 17 2021
Opinion
一眼选择
The USP in circular business models
What influence do societal and economic changes have on the fixed USP of companies? What are the unique selling points of circular business models? Sustainability via multiple use, or the uniqueness of the products? What role do digital experience and service diversity play in this? A roadshow on po...
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Apr 20 2021
Opinion
3个专家-3个观点
The industry's look on extended assortments (1)
公用事业室,浴室家具,起居区的橱柜:许多厨房制造商明显地扩大了其范围。扩展范围更多的流动率 - 这就是理论。在实践中呢?我们向我们的三位专家询问他们的意见。第1部分涵盖了供应。
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2021年4月13日
Opinion
新的业务可能性
Servitization: When the product becomes a service
靠近客户:对客户需求和愿望的知识,长期,深层和多方面的客户关系。客户旅行与开放交流。对于制造商而言,实现这一目标的唯一方法是改变他们的观点。从产品定向到服务思维。
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